Final products:

 Final Ancillary Tasks: Digipak:

Final Ancillary Tasks: Album Advertisement:

 

Final Music Video:

Construction

Evaluation Question 2

Evaluation Question 1

 Word Clouds to represent conventions of our real media text:

Conventions analysed from different Genres: 

 
Arctic Monkeys - Why'd You Only Call Me When You're High:
This cut-away is the opening scene to the music video which is very conventional in the indie genre as not many indie videos use an establishing shot.



Blink 182 - All the Small Things:
Convention of Music videos which is extremely prominent in Indie videos is the use of 3 or more locations for example Blink 182 are susceptible to having this convention.e



Carly Rae Jepson - Call Me Maybe:
In conventional pop music videos there is a concept with meaning not a narrative, so Carly Rae Jepsen - Call Me Maybe is extremely conventional in the way it features this meaning of the female going after the male which is the concept of love.



One Direction - What Makes You Beautiful:
A convention which is a key ingredient to any successful music video is the range of camerawork movements and angles, this is due to this convention making the video aesthetic and interesting.



50 Cent - In Da Club:
A convention which is common in most music videos is the use of a studio when performing, so in 50 Cent's case rapping, this also incorporates a key convention to any successful music video which is lip syncing to the camera.

Evaluation Question 4

Editing:

Here I have inserted a clip from the media browser onto a track and to make the media text (music video) more interesting I have added an inverted after effect which inverts the colours on this clip of the music video. I think this was a great idea as it made the media text more conventional meaning its easier to distinguish what genre the music video is. As this is very conventional of house music especially during a dancing section trying to convey the artists of the genre are out of this world.

Ancillary Tasks: Digipaks through the making:

 Draft Front:

 Draft Back:

Final:

Ancillary Tasks: Album Advertisement through the making:

Draft:

Final:

Evaluation Question 3

Construction Post

We are now in the editing stage of our project, however from viewing some of the footage we are now re-shooting some parts.
These are print screens of us filming below:

Construction

Dark Room Lighting Experiment

In the shot below we filmed in a dance studio which was used as a dark room effectively, this allowed us to experiment with dynamic lighting using a spotlight and a cover over it. Then we used the cover to allow certain amounts of light to be released and projected onto our performer Rae, at the same time we were moving the light in the movement of the music.

Album Cover Test Shots

These images were shot in monochrome and we used very urban areas to take the images however we have no advertising etc. in the background, this symbolises our artist's persona as very authentic and under the radar.

Permission Form 2

This is evidence of permission to film in our School and Jacob's house.

Test Shots Dynamic Lighting

This shot is suppose to be in a dark room with minimal if any natural light. However today we were unable to achieve this so we used a room which had moderate levels of natural light, we did this because we were trying to experiment with dynamic lighting rather than static, we tried to achieve this through using desk spotlights and moving them in a vast array of directions to achieve something that was aesthetically pleasing.

 

White Studio

This was our first white studio however the white screen in the background needed to be changed as it did not provide the space Rae needed to perform.

This resulted in us ironing a sheet and stapling it to the cupboards to give a white studio effect, we needed to iron the sheet because it had a lot of creases and if it was left it would've looked like the music video was an amateur approach.

In this image you can see the various type of lighting we used, for example spotlights, work lights and a soft box, this was mostly static lighting.

Permission Form 1

This email is evidence of our group asking for permission to film in the schools drama departments room as a black studio due to them having minimal levels of natural lighting and being a prime location for a black studio set.  The reply to this email was them saying the rooms are busy.

Talent Release Form

This is a talent release form for our performer Rae, it is permission to publish a music video with Rae performing.

Advert Designs

Test Shots

Test Shots. from Jacob Sedgwick on Vimeo.
This is our groups test shots, in these shots we are experimenting with lighting, camerawork, performance and editing techniques. For example we experimented with a "mirroring-closing together" technique this was because we have seen other successful music videos use it and we were seeing how we would  use it.