Analysis of Pop Video 1

This media product is a promotional video this is indicated through the use of cinematography, editing, sound, mise en scene, performance etc.

An example of a cinematography technique used was the fast paced editing, for every close up there was another shot from a different angle this all added to the overall effect of the media product making it look finished and professional representing the time and money spent. An editing technique used which attracted my attention was the long take of 50 seconds where the camera is just following Jessie walking onto the set, this attracted my attention because I have never really seen something like this in a music video this added to the overall professional look of the media product. Another editing technique which interested me was the use of black and white this meant the editors could captivate the watchers attention. The mise en scene used was of a high budget for example the set it was recorded in you can see all the expensive equipment, Big Sean is wearing a fur coat this symbolises that he isn't part of the norm which reflected his attitude in the video.

Task one - Brief

Brief:

 George Dennehy, Jacob Sedgwick, Rae Tiernan and Megan Harris are going to create a promotion package for the release of an album, we need to include a music promo video, together with the following;

• A cover for its release as part of digipak (Cardboard CD cover)
• A magazine advertisement for digipak

A promotion package for the release of an album, to include a music promo video, together  with the following:
a cover for its release as part of a digipak (Cardboard CD cover)
a magazine advertisement for the digipak.

Analysis of Green Day American Idiot

This shot is a long shot from a low angle and this symbolises rock culture because they want to be seen as scary. In this shot the set is located in an abandoned warehouse this symbolises rock culture because they like to be different.

This shot is a close up and is used in the music video to convey connotations of rock culture through the mise en scene of the shot, for example the singer in this shot has black hair and black makeup this represents the gothic culture because they like to be seen as scary. 

This shot is an establishing long shot because it sets the scene of the singer being on their own against the rest of the world, the mise en scene in this scene represents rock culture because a guitar is present and the theme of darkness is there.

In this shot the singer is performing directly into the camera and is dancing to the music , the band itself is performing a very energetic performance they show this through playing their instruments and dancing this shows how much they want to emphasise that they want to be known for who they are and that is rockstars.

This shot is an extreme long shot and is used to show the audience where they are performing and recording their music video at this gives the audience an insight into the rockstar lifestyle. This shot has been edited using special effects this is a convention of a rock video because it keeps the audience alert and interested.

Analysis of John Newman- Love me again

This is the introduction to the music video it is making the audience aware of the scene, situation and characters.





















In this scene the artist is performing directly to the camera causing a narrative to be made a relationship is formed between the artist and audience it is like the artist is trying to tell the audience his story.



In this scene there is cross cutting between the artist and the two characters he is singing about, the first character is an attractive female which is another convention of this music video and the other character is the man who receives all the attention from everyone who is maybe going out with the girl he likes so he is jealous.



This scene of the music video is the chorus and he starts off singing alone and then everyone starts singing it is repeated four times the chorus may symbolise his passion and energy he has about the situation he is in with the woman he loves.


In this last scene the narrative really develops through using cross cutting and cutaways involving the three main characters, in the end the man got the girl so John started passionately singing to show his emotions and to express how upset he was, then the new to be couple ran out in the road and got hit by the truck this may represent and symbolise as John driving the truck to express his feelings.

Teenagers Music Video

Analysis of Icona Pop - I love it