Conventions of a Music Video

Low Budget Ideas

The Fix - Just got paid:

What I liked about this music video was the performance by the artists. The dance routine with the spotlights behind them made it look very professional. From watching this music video and similar high budget videos I could see that the group had conducted a lot of research in that area. The used a great range of locations which I have seen The Wanted use before in their music videos so they adapted their ideas to base it around the limited budget they had. What I also noticed was each artist had their own shot of themselves only lip syncing this is another idea they have adopted from other boy bands. Through the shots with only the one artist n lip syncing you as the audience could really concentrate on the artist meaning you could notice any mistakes, so I could tell the artists had rehearsed the song a lot because they were very confident in front of the camera.

A Ha! - Imogen Heap:

The main element I liked about this music video was that it was different, the group could've of gone with the norm lip syncing and dance routines however this group didn't they took a risk in an area of music videos which isn't well publicized however they produced a great professional looking music video. However I didn't really like the music video due to I couldn't see clearly the artist lip syncing the song, also I found the music video very confusing and hard to understand however I did like the special effects the music video used.

Analysis of Rock Video 2

This media product fits many conventions of a promotional video for example the artists are lip syncing however the location doesn't change throughout the video, there is different angles but all in the same location. The cinematography used in this video suits the genre because there are many close up shots to show their facial expressions and due to the stereotypical rock genre the artists aren't ecstatic or happy this is shown through their performance.

Editing techniques are used to represent conventions of promotional video; for example a match cut is used when the main artist of the band is singing and then a shot of another band member is shown playing their instrument and then it cuts back to the main artist of the band lip syncing.

The performance of the band members/ artists was fairly simple, throughout the performance there wasn't a convivial atmosphere. The performance wasn't exactly exciting this maybe also down the fact of limited editing techniques used for example there wasn't any interesting computer generated images or special effects.

Analysis of Rock Video 1

This media product has many conventions of a stereotypical music video, however throughout all the verses where the artists are lip syncing it is in the same location of a function room.

One main convention of music videos which most genres have in common is fast paced editing to the beat of the song, this media product adopted this convention, this made the music video aesthetically pleasing to watch because it was flowing. Fades were also used to transition to the cutaways. The cutaways reflected the concept of the song about special women who they miss, the reasoning of this was the women would slowly go away symbolising what happened to them; women left them.

The mise en scene was very stereotypical of the rock genre relating to the colours used mostly dark and red these symbolise death and love, the concept of the rock song was love which is very stereotypical of rock bands.

Analysis of Pop Video 2

This media product fits many conventions of a music video for example all the artists appearing in the music video also another convention this video uses is the music video has a constant themed area based around the video. I like the editing techniques used for example the computer generated image of the fire and also the eyeline matches used for example when Justin is looking into space and then it shows he is looking at the dancing girls in bed sheets. I am drawn to the attention of these editing techniques because they interested me and I found them captivating my attention.

Many mise en scene techniques are used throughout this music video, a great example of one of them is both artists have necklaces on show, Jay Z's necklace is big and loud which reflects him for example he raps "I got psycho bitches in my lobby" compared to Justins's necklace which is quiet and reserved which reflects his lyrics "one day you care, your so unfair".

Also when analysing their performance I found them to be two different personalities I found Justin danced as he was very open. Below is a screen shot of him performing and is my favourite shot because it is very clear what he is singing about.

Compared to Jay Z who thinks he is very cool but in his performance he comes across as someone who is closed this is shown through his body language.

Analysis of Pop Video 1

This media product is a promotional video this is indicated through the use of cinematography, editing, sound, mise en scene, performance etc.

An example of a cinematography technique used was the fast paced editing, for every close up there was another shot from a different angle this all added to the overall effect of the media product making it look finished and professional representing the time and money spent. An editing technique used which attracted my attention was the long take of 50 seconds where the camera is just following Jessie walking onto the set, this attracted my attention because I have never really seen something like this in a music video this added to the overall professional look of the media product. Another editing technique which interested me was the use of black and white this meant the editors could captivate the watchers attention. The mise en scene used was of a high budget for example the set it was recorded in you can see all the expensive equipment, Big Sean is wearing a fur coat this symbolises that he isn't part of the norm which reflected his attitude in the video.

Task one - Brief

Brief:

 George Dennehy, Jacob Sedgwick, Rae Tiernan and Megan Harris are going to create a promotion package for the release of an album, we need to include a music promo video, together with the following;

• A cover for its release as part of digipak (Cardboard CD cover)
• A magazine advertisement for digipak