Female house music artists usually wear Bindi gems this shows that she wants to be different and individual. They have a wild range of hairstyles this is a characteristic of women, however some artists leave it scruffy looking because maybe they want people to look at them as natural beauty0. They dresse provocatively for example they wear "spray on clothing" and show a lot of their skin and body features, this is so they can draw the male audience in, they also uses product placement in their videos to advertise small unkown brands this attracts the female audience.
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