What are the conventions of a music video of the house music genre?
Conventions of house music videos:
There are many cut-aways used throughout the music video due to their being very few lyrics which the artists/characters can lip sync to.
The editing is cut to the beat of the song.
The DJ doesn't play a big role in the music video.
The concepts explored in house music videos are dancing, love, sexuality and drugs.
There is only usually one location and one costume worn by the artists/characters and this is because the music video is normally set in one day or night.
There is also frequently attractive women completing sexy and seductive dance moves usually dressed in clothes that expose their bodies this is used to attract a male audience.
There is sometimes short takes uncut of the DJ performing in a club.
There is also parts of the female body shown in close ups however you cannot see who it is.
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