The editing techniques used throughout this video reinforces Andrew Goodwin's theory of illustration through the editing cutting to the beat of the song this makes the music video more aesthetically pleasing to watch. Cross cutting is used between Tinie Tempah and a female this is used to express Tinie's lyrics and feelings to this woman. Through this performance between these characters it highlights that this song is based around a concept of relationships rather than a narrative this reinforces the media product is a promotional music video. Many conventions are used in this music video for example; the editing is cut to the beat of the song and the DJ doesn't play a big role in the music video.
Many camera work techniques are used in this video for example a wide range of shots to show Tinie's emotion from close ups to show his confidence with the camera to long shots to show he's alone. The phantasmagorical of a female body is used to show the viewers what happens in Ibiza and also to add a bit of edge to the music video. In the pictures below a black and white effect has been added this indicates to the audience this is what Tinie has seen and it is in the past and in his perspective; for example:
Editing techniques used in this promotional video vary from jump cuts to cut-aways. There are many Jump cuts used in the video for example when two women are walking and it jumps to them standing having a conversation in this situation it gives the effect that it has skipped time the editors have done this through filming at two different angles and times and cutting them together, also fast paced editing is used throughout the video because the shots cuts to the beat of the music another convention used is cutaways, due to their being no lip syncing throughout the video there are many types of cutaways used this is used in conjunction with the sound because I personally found the song to be on a loop. Many conventions are used in this music video for example; the editing is cut to the beat of the song and the DJ doesn't play a big role in the music video. Throughout the video the performance is is from two main characters which are both female and I believe there isn't a concept but there is a narrative told and it is how the two girls live their lives this is very unconventional.
This music video follows a narrative about a boy who has done something bad at school so he cycles home packs his stuff and runs off at the same time cross cutting is used to highlight that the police are trying to find him. Many conventions are used in this music video for example; the editing is cut to the beat of the song and the DJ doesn't play a big role in the music video.The lyrics in the song; "I am titanium " mean if you are titanium you are not human, in the music video when the boy wants to leave through the back door he takes control of the keys for the back door and then a jump cut is used of the police in the back room and the police officer looks up at the ceiling to see two teddy bears floating and spinning in the air this was caused by the boy presumably this was an inhuman act meaning the lyrics "I am titanium" is represented through the boys performance of not being human.