Monday 9 September 2013

Vernallis' Theory

Carol Vernallis "The Kindest cut: Functions and meaning in music video editing"

Carol Vernallis analyses how promotional music videos and Hollywood films are edited, she then compares them noticing any trends, similarities and differences.

Will. I. am ft. Justin Bieber - That Power


Editing matches the musical beat of the song and the video is a visual response to the music.





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