Thursday, 12 September 2013

What are the conventions of a music video of the house music genre?

Conventions of house music videos:

  • There are many cut-aways used throughout the music video due to their being very few lyrics which the artists/characters can lip sync to.
  • The editing is cut to the beat of the song.
  • The DJ doesn't play a big role in the music video.
  • The concepts explored in house music videos are dancing, love, sexuality and drugs.
  • There is only usually one location and one costume worn by the artists/characters and this is because the music video is normally set in one day or night.
  • There is also frequently attractive women completing sexy and seductive dance moves usually dressed in clothes that expose their bodies this is used to attract a male audience.
  • There is sometimes short takes uncut of the DJ performing in a club.
  • There is also parts of the female body shown in close ups however you cannot see who it is.

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